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UK Electricals Sector Report | Data & Forecasts

May 2022

What's included in this report?

  • Electricals Market Share - top 10 Electricals retailers
  • Electricals Market Size estimates (£m)
  • Electricals Sales Growth by category
  • Total Spending by category (£m)
  • Online Electricals Sales (y-o-y)
  • Forecasts for 2021 - 2025
  • Footfall by channel and region
  • Regional Weather data and more…

UK Electricals Sector Report : May 2022

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Report Summary

Period covered 03 January – 30 January 2021

Note: Reporting periods are either one month or two months behind the current month as standard.

No sign of January Blues

  • Electricals sales increased by 7.2% year-on-year in January – the best performance of any non-food sector.
  • Online Electricals sales rose by 206% year-on-year in December, according to IMRG.
  • The closure of schools boosted demand for computers and laptops in January, while many consumers traded up their household appliances for more luxury products as part of a shift to “second-round” home comforts.

UK Retail Market Trends

  • The announcement of a third national lockdown on 4 January, effective the following day, saw the closure of non-essential retailers once more.
  • Retail sales fell by 1.7% year-on-year in January, according to the Retail Economics (value, non-seasonally adjusted, ex. Fuel).
  • However, there was a significant shift towards online as consumers reverted seamlessly to lockdown shopping behaviour.


  • Even before the pandemic, more purchases of electricals occurred online than in-store.
  • High online penetration rates mean the Electricals sector is better positioned to adapt to lockdown and non-essential store closures compared to other non-food sectors.
  • Our research shows that around 40% of consumers say that parts of their spending behaviour will change on a permanent basis because of the impact of the virus, including more online shopping.

2021 Outlook

  • Retail Economics forecasts Electricals to grow by 1.8% year-on-year in 2021, with sales reaching £22.0bn.
  • Online Electricals sales are projected to drop by 15.9% in 2021. This is partly due to unfavourable year-on-year comparisons given 2020 saw record online growth.
  • There has still been a step change in the proportion of sales occurring online, with the online penetration rate for Electricals set to remain above pre-pandemic levels in 2021.


Electricals the star performer in non-food retail

Source: Retail Economics

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Report Contents

UK Electricals Sector Report Report
  • Executive Summary
  • Sector analysis
  • Electricals – Retail Economics Index
  • Macro Factors
  • Consumers
  • Labour market
  • Earnings
  • Costs, Prices and Margins
  • Weather Watch
  • Average Temperature
  • Average sunshine hours
  • Average Rainfall

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Retail Economics publishes monthly Retail Reports for the UK Electricals sector giving you actionable insights for your business.

It provides in-depth analysis of the latest macroeconomic and consumer trends affecting the UK Electricals sector including market size estimates for: Audio & Visual Electricals, PC and Tablets, Large Household Appliances, Small Household Appliances, Computer Software, Games Consoles, Telephone, Fax, Small Domestic Appliances, Personal Care and more.

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